Hub Club, Like A Book Club, But For Streaming The Best Of ITV
ITV Hub partnered with VICE Media Group to reach a new audience and shout about all the latest and greatest shows on the ITV Hub. Our approach was to create a one-stop-shop recommendation content series across VICE and Refinery29, using familiar and much loved faces to break down their own personal favourite ITV shows.
The series saw Yung Filly, Bupe Bhima, Tolly T and Maybelle Morgan chat all things ITV - from Love Island to Peckham’s Finest, we provided the VICE and R29 audiences with a shed load of new and authentic recommendations to keep them entertained for days.
VICE Media Group x ITV
CREATIVE DIRECTION: Archie Harding
LEAD CREATIVE: Tahiera Overmeyer, Kathleen Lee-Joe
PRODUCER: Amy Jackson
DIRECTOR: Balan Evans
