Making Sense Of The 2020/2021 Global Risks Report For Young People
In partnership with Zurich Insurance, VICE Media Group embarked on a campaign to address key issues identified in the 2020 and 2021 Global Risks Report. This series covers a range of topics, including the conservation of the adorable Axolotl and the impact of climate change on our drinking culture. Through engaging animated videos, in-depth articles, and concise social assets, VICE Media delivers valuable insights on the issues our community deeply cares about. By positioning Zurich Insurance as a crucial and relatable advocate for positive change, this campaign resonates with our millennial audience.
Here's one of my favourites from the series, illustrated and animated by the incredible Battlecat Studios (shock, it’s about pints).
Read more about the partnership here.
LEAD CREATIVE: Archie Harding
PRODUCER: Charlotte King
ANIMATOR: Battlecat Studios