Helping Nike ‘Move To Zero’ By Inspiriting Young People To Get Their Sneakers Back In The Game
As part of Nike's 'Move To Zero' campaign, VICE aimed to inspire young people in Europe to bring their old sneakers back to life and promote Nike's in-store sustainability services. Working with creators from London, Paris, and Hamburg, we tapped into their environmental passion to reimagine and recycle old Nike gear, igniting a movement to encourage our audience to follow suit.
